Balenciaga Fitting Room
You have a unique opportunity to get inside the Balenciaga fitting room using AR lenses. Developed by the Atelar digital studio for the Balenciaga special project, they allow you to try on futuristic sunglasses from the new avant-garde collection and take a selfie.
Selfies in fitting rooms have become a good tradition since the advent of mobile phones. They often precede shopping because customers can show their photos to friends and ask for advice. Well-known fashion house Balenciaga used this idea for the promotion of the Fall 2023 campaign. Famous models wearing clothes from the new collection took stylish photos in a Balenciaga store dressing room. These photos flooded the Internet and created a real sensation. Now, every fashion lover knows what the Balenciaga fitting room looks like.
Do you want to get into this famous dressing room and take your selfie? Augmented Reality (AR) filters from Atelar will take you to this wonderful place and allow you to try on trendy sunglasses. Take photos and share them on social networks to delight your followers. See if these glamorous futuristic sunglasses are right for you.
In addition to the opportunity to try on the new sunglasses model in AR, you get the stunning interior of the Balenciaga fitting room as a backdrop. Others cannot even dream about visiting the same fitting room where the world's leading models were photographed. But you can easily do it with the help of amazing filters from Atelar! Let your friends know on social media how good you are in new Balenciaga sunglasses. Perhaps they will become the main highlight of your stylish look!
If you produce fashion clothing or accessories, create creative virtual filters for your new collection. This will enliven your promotional campaign and make it more vivid and memorable. Your subscribers will be able to share their photos on social networks. This means their friends will also know about your brand. The viral sharing of the filters from your dressing room can make you as famous as Balenciaga! Try new technologies, and they will become your fascinating competitive advantage!
The brand's resurgence and outstanding popularity in recent years have been fueled by the genius of its creative director, Demna Gvasalia. His extravagant shows are surprisingly combined with a reverent attitude towards the heritage of the Balenciaga fashion house. The result is a subtle timeless echo in which the bold design of modernity enters into dialogue with impeccable sophistication of high fashion.
