Atelar works | Boghossian Jewellery Collection Tryon

Try on the New Boghossian Jewellery Collection

Boghossian Jewellery House enriched its promo campaign with the animated jewellery collection in Augmented Reality. Thanks to unique AR filters, customers can not only try on all the jewellery but also watch a spectacle of stunning beauty.

The world knows many talented jewellery houses. Boghossian is one of the most famous and revered by both connoisseurs and casual viewers. Thanks to realistic filters from the Atelar design studio, you have the chance to try on the new Boghossian jewellery collection and appreciate its design and artistic richness.

Client

Boghossian

Platform

Mobile, Instagram, Facebook

Services

Development, 3D Modelling, Texturing, Animations

Objectives

Increase Engagement and Viral Promotion

Exclusive Masterpieces from the New Boghossian Collection

The luxury jewellery segment has been replenished with a new collection from Boghossian. Exquisite rings, pendants, earrings, and bracelets with precious stones are embodiments of the finest dreams. They are already on sale and can become part of your collection. Evaluate their design and how well they suit you using AR filters.

The elegant jewellery of the new collection is made from precious and semi-precious stones such as diamond, tourmaline, rubellite, opal, beryl, sapphire, tanzanite, and others. The amazing shades of vibrant gemstones inspire and beautifully represent all the elements of Nature. Aquatic blue, vivid cerulean, raspberry-hued, fiery-hued, precious green, and other gemstones captivate the imagination and lift it to celestial heights.

Boghossian, Revered Masters of Jewellery Olympus

When Jewellery Art and Technology Come Together

The new Boghossian collection was inspired by Nature and the play of its elements. The designers decided to divide their products into 4 elements: Earth, Air, Sky, and Water. The collection also includes a series of Butterfly, Diamonds, and Icicle jewellery. The animated AR filters add fantasy reality and make all the jewels shine even brighter.

AR Takes Users on a Journey to the Jewellery World

You can try all the pieces of the collection in Augmented Reality (AR). In addition, you will watch an amazing spectacle. Animated Butterfly jewellery will gently float around you before becoming your necklace and earrings.The 4 Element series places you in a stunning background of desert, sky, underwater, and fire that perfectly highlight each piece. You can share your emotions from these beautiful views with your friends by taking photos or videos and posting them on social networks.

Breathe Contemporary Life in Your Promo Campaign with AR Filters

When you entertainingly present your products, you get a warm response from your target audience. Well-designed filters will go viral, instantly expanding your subscriber base. Your brand will be highly recognizable even among those who have never heard of it.

In addition, you become one of the first to use such technologies, which means that respect for your brand is guaranteed. Using AR filters in your promotional company, you reach a new level of popularity, which will bring you inspiration, increased sales, and an admiring audience.

Boghossian brand is magnificently combines the beauty of the East and the West

Boghossian's gemmological success and expertise is based on more than 150 years of fruitful mastery of the language of precious stones. Six generations of jewellers from the Boghossian family have cultivated a reverent attitude towards precious stones, creating jewellery collections of unique beauty. The Maison dates back to 1868 when Ovaness Boghossian laid the foundation of the family jewellery craftsmanship. Originating in Armenia, the Maison gradually moved to Syria, Lebanon, and by 1970, settled in Belgium and then Switzerland. The history of the Boghossian brand is magnificently reflected in their jewellery collections, combining the beauty of the East and the West.

Boghossian Jewellery