Gucci Sunglasses Collection
Experience the blend of elegance and technology with iconic Gucci sunglasses, now available in 3D and Augmented Reality (AR). Explore the fine lines, appreciate the quality craftsmanship, and immerse yourself in the intricate details.
The virtual tryon project was realised by Gucci and Atelar in close collaboration with the Teads marketing platform. Thanks to the global reach of the platform, the Gucci sunglasses collection for virtual tryon has become available to billions of users. Atelar came up with a software solution that made trying on virtual sunglasses even more fun than in a physical store.
The Gucci sunglasses collection is a compilation of the most popular and sought-after frames — with lenses, of course. The embodiment of high fashion and corporate style are the main characters here.
Gucci has succeeded in creating eyewear for those who appreciate quality and want to affirm their membership in high society. The local women's frames are full of sensuality — they are filled with passion. Such models are definitely for open, sincere, relaxed personalities. Men's frames, on the other hand, emphasize the folding of facial features, masculinize the face, and accentuate the cheekbones.
By improving the shopping experience of your consumers with the help of AR, you blur the line between online and offline purchases. By involving them in interactive activities, the brand evokes a positive emotional response from customers. In addition, it increases dwell time, which means your website will receive higher rankings from search engines. By creating original AR content to try on your products, you can become a leader on social networks thanks to the active sharing of selfies by users. The end result is a surge in brand awareness, expansion of the target audience, and increased sales.
