Nike Air Max Sneakers

Try on a New AirMax Silhouette in Augmented Reality

The Air Max line from the world-famous sneaker manufacturer Nike has got a new Air Max Dn model. Now, it is available for trying on in AR. Everyone who dreamed of sneakers based on Nike Air technology can try them on in 3D reality on the Teads marketing platform. The futuristic design of the Air Max is sure to impress everyone, including your social media followers! So take a selfie and show what these dream sneakers look like on your feet!

Nike is a world-famous company producing sports equipment, clothing, and athletic shoes. Nike sneakers are comfortable, durable, and stylish. Therefore, not only lovers of fashionable novelties expect new collections but also professional athletes. For them, Nike sneakers are not so much a matter of aesthetics but rather the results they can achieve during competitions.

AR experience with Nike AirMax sneakers were released on the Teads platform as part of the brand's marketing campaign. Thanks to Teads' leadership position among other advertising platforms, millions of users were able to try them on and evaluate them already in the first days.

Client
Nike, Teads
Platform
Website, Mobile, Desktop
Services
Technical Development, 3D Modelling, Texturing
Objectives
Increase Sales, Viral Promotion, Increase Engagement

One Small Idea That Made Nike World-Famous

Innovative Air Max technology added air to the construction of shoes for shock absorption when walking. This makes the gait lighter, more elastic, and faster. Plus, the visible air sole adds a unique touch to your sneakers, making them a fashion staple. To get this effect from the sneakers, Nike hired a former NASA engineer. With keen intuition and innovative thinking, Frank Rudy has come up with a solution that has captivated sports enthusiasts and athletes for over 45 years.

Thanks to AR experience, Nike can convey its message to even more potential customers. Photos with trying on AirMax sneakers are going viral on social networks!

nike air max sneakers layers

The Main Air Max Feature That Captivates the Public

Nike managed to invent a new outsole molding technology that could integrate a visible cylinder with air. It can compress when your foot hits the ground, thereby providing shock absorption. So, if you like to run or go on long hikes, this technology will save your feet. It promotes ease of movement and relieves fatigue.With the presentation of sneakers based on Air Max technology in AR, Nike confirms its reputation as a leader in introducing innovative technologies into production.

An Idea That Became a Standard for the Sports Footwear Industry

The use of Air Max technology goes well beyond Nike's manufacturing facility. The use of compressed air instead of foam has shown its effectiveness not only in terms of the soft contact of the foot with the ground. Sneakers on this basis have become more wear-resistant, while the foam loses its properties after 500 km of run. So try on Air Max sneakers in AR, choose the right color, and order a pair of sneakers to protect your foot muscles from impact.