Dior x Lewis Hamilton
Two world trendsetting icons Dior x Lewis Hamilton released a new men's capsule collection that became a real splash in the fashion world. Dior B44 sneakers in African style and vibrant colors are the brightest accessories and the highlight of this collection. A special gift for fans of the Formula 1 champion and the world-famous fashion house was the opportunity to try on sneakers in Augmented Reality.
The luxurious touch of the French fashion house Dior turns any collection into a cult one. The global brand sees its mission as creating a legacy of beauty for the world. And it succeeds with 100% efficiency in women's and men's fashion.
Collaboration with 7-time world champion Lewis Hamilton is a dream for many designers and fashion houses. Just as Dior is a legend in the fashion world, Lewis is a legend in Formula 1 racing. He was the first in the history of the tournament to achieve 100 victories and knows the value of comfortable sneakers better than anyone.
Trying on sneakers in the virtual AR fitting room, you can take a photo and share it on social networks. Moreover, you can use the Bitmoji feature to make trying on even more entertaining. Create your unique fashion style using B44 sneakers and 3D animation. Imagine yourself as a fashion hero with a unique look in the style of the new Dior collection. Share your fashion avatar with your friends and inspire them to find their new style.
Outdoor culture in the new winter collection of the Dior and Lewis Hamilton collaboration looks incredibly stylish, elegant, and sporty-functional. The coincidence of the values and ideas of Lewis Hamilton and the creative director of Dior Kim Jones made the collection especially touching and vibrant. Lewis Hamilton's African roots helped charge the collection with powerful energy. The exclusive fashion sense of Kim Jones gave it a contemporary sound and an impeccable sense of style.
