Ericsson Perspectives
The AR project for Ericsson put innovative technological solutions into stunning visuals. Ericsson offers to explore new technological perspectives that will be fully realized by 2030. Get an exciting experience of new opportunities in AR to have fun and prepare for technology shocks.
Ericsson is a leader in the communications technology market. It is a global trendsetter that brings technologies connecting people in different parts of the world into our lives. Its vision of the future development of technology is not just fantasy but a project ready to burst into our lives.
Want to know what technologies will shape the world in 2030? Then take an exciting AR journey into the future with Ericsson.
The marketing campaign was presented on the Teads platform, which offers innovative ad formats and gives access to a global target audience. Thanks to Teads, millions of users worldwide could travel into the future of technology.
To begin the journey into the future, you just need to click on the Imagine Possible button in the AR presentation. Animated pictures will begin to unfold in front of you, captivating with their beauty and the perfection of the technologies that await us. When you click a gaze cursor on the visual, a text message pops up and more fully reveals the technology presented on the AR filter.
Imagine Possible 2030 is an entertaining, informational, and advertising project. By successfully combining visuals, text, and a cute Gigabyte guide, Ericsson gets people excited about technology and makes them look into the future with optimism.
To stand out from the crowd of other competitors, offer your audience a unique AR experience. With the help of a fascinating plot and original visuals, you can capture the imagination of users. Your brand will be associated with cutting-edge technologies, and your message will be remembered for a long time.
Use AR experiences to advertise your products or popularize your ideas on social networks. With the help of original AR solutions, you will get the effect of viral sharing, which means that a much larger number of people will know about your brand. Integration of a button leading to your company page into AR experiences will help convert casual ad viewers into loyal consumers. And the engagement of visitors in promotional materials presented on your web pages will increase their rankings in search engines.
